.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise label has onboarded Indian cricketer KL Rahul as a company ambassador and also a real estate investor in the firm, it shared with ETRetail.Without disclosing the exact percent of concern the cricketer has taken, the company said it is a considerable as well as important investment.This collaboration aims to utilize KL’s huge popularity, particularly one of young people and also health and fitness lovers, to increase Boldfit’s dip untrained markets and demographics throughout India.Sharing concerning the company’s growth strategies, Pallav Bihani, creator as well as CEO of the company stated, “We are actually going all-in on broadening our activewear and also shoes categories, which are set to redefine the exercise market. These segments are our future development engines.” Currently, exercise and also doing yoga devices drive the majority of Boldfit’s sales, Bihani shared.In the 2022-23, the D2C brand obtained an income of Rs 73 crore. With calculated campaigns and also this partnership, the brand name strives to reach a revenue of Rs five hundred crore by FY26.
Founded in 2018, it currently provides over 1 crore customers every year and also strives to expand this grasp to 5 crore using this collaboration. Also, it is improving its own source establishment facilities to make sure rapid distribution and constant product availability.Looking ahead, the D2C startup expects an eruption in on the internet web traffic, social media involvement, as well as greater sales around our flagship groups. Released On Aug 1, 2024 at 10:46 PM IST.
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