.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to getting billions in venture capital each year, have brought up nearly $360 thousand until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That downturn is because of market saturation, improved regulatory tensions, and also economical uncertainties.ADWEEK spoke to five VCs who continue to purchase adtech providers, even with these difficulties, concerning what they are actually trying to find and also what they prevent. Perhaps unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused technologies and also industry-specific locations such as linked television.